The ethos of Cleanslate is simple: provide top-tier cleaning services across a large scale of projects and have fun while doing it. 

Customers will be calling Cleanslate looking for a cleaning service that values punctuality, precision and professionalism and they will be calling again because their identity has been built to remember. 

This brand was created with a 70/30 strategy, striking a balance between professionalism and cheekiness that maintains a premium image and service.