Love Genre is led by Jorja, a creative experienced in brand and feelings (she’s a Cancer sun, Pisces moon and Capricorn rising — it checks out). All branding services are a 1:1 experience, beginning with a mood, a conversation, and a big vision. The outcome is conceptual, process-driven, and built around the feeling your brand is meant to leave behind.

Work with Jorja on short or long-term projects across print and digital design, packaging, brand identity, creative direction, visual strategy and content.

Love language? Visual language.

SERVICE 01

Brand Development

AKA: The most fun, where we develop an entire visual world for your brand. We'll uncover your positioning, develop a unique concept and creative strategy, and build your brand’s entire visual identity through design, research, culture, image curation and a robust visual system.

A Love Genre brand is more than just a logo and cool fonts; it’s an entire personality built for the eyes —  the reason you create impact from day one.

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SERVICE 02

Brand Realignment

For brands with existing foundations, but a misaligned direction. We'll refine your existing identity while maintaining recognisable features, strengthen your visual language and expand your assets — without diving into a full rebrand (see service 01 for that).

A brand realignment is perfect for brands with visuals that no longer reflect their future direction, brands that launched with bare bones, or consulted AI first (even your brand needs a human touch).

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SERVICE 03

Creative Support

For brands needing an additional creative brain on short-term projects across print, digital, packaging, content creation, creative direction, graphic design, and website builds, or for brands looking to lean on a creative for ongoing support.

Short-term projects and monthly retainers are available.
Retainers are invoiced monthly for Graphic Design support, and short-term projects are quoted individually.

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  • BRAND REALIGNMENT

    "Working with Jorja on my brand realignment was such a thoughtful and seamless experience. She brings a refined and considered creative perspective, with an exceptional eye for detail. The end result feels completely aligned — a brand that reflects who I am and communicates my story with clarity, connecting effortlessly with my ideal clients. I’m so grateful for her care, creativity, and dedication throughout the entire process."

    —Bec Haycraft

  • BRAND DEVELOPMENT

    "I have been working with Jorja on rebranding my brand and business. Unlike other people I have worked with in the past, Jorj understood my vision and design aesthetic immediately and was then able to use her unique creative flare and insights to come back to me with almost perfect proposals and overall brand direction. Working together has been easy and seamless and I couldn’t be happier with the work she has produced."

    — Emily Korn, Emme House

  • CREATIVE SUPPORT

    "Working with Jorja has been so easy. She just gets Refine — the look, the feel, the little details that matter. Everything she’s created for our socials has felt so aligned with our brand, and it’s taken such a weight off my shoulders. So grateful to have her expand the brand visually and can’t wait to keep working together."

    — Jacinta, Refine Skin