Hey, I'm Jorja.

I've always been the girl with her head in the clouds (and not just because I'm tall). I’ve always been obsessed with creating stories and noticing the beauty of every little thing, so I made a career out of it — building visual identities and telling stories through aesthetics.

After over a decade of working with small businesses (leading creative projects for brands across print, digital and social) I founded Love Genre to channel my obsessions into the one place. Now, I create visual identities and strategies for brands, and design custom and semi-custom event suites for cool hosts everyday.

Focused on concept-led thinking and hands-on process, every project is centred on feeling just as much as visual curation. As for the semi-custom studio? It exists for the people like me who value a good design as much as a good time, but need an accessible way to do so.

As a 2026 bride researching my own event suite, I realised quickly that I was creating something not readily available — visionary design and quality finishes, without the custom price tag and timelines.