Work with Jorja on creative strategy, 
brand building, and visual expansion.

Bold ideas and distinctive brands begin here.

SERVICES + PROCESS

CREATIVE STRATEGY & BRAND BUILDING

SERVICE 1.0
BRAND DEVELOPMENT + DESIGN

This is Love Genre's core brand offering. Here, your brand world is built from the beginning. Through deep research, conceptual ideation and development, Jorja will design a visual identity and creative strategy shaped by history, audience, and feeling.

Creating visual identities with lasting impact is more than just colours and cool fonts. Jorja develops brands and entire visual worlds, including the tangible items you need to launch.
+ Brand Q+A and 1:1 workshop
+ Creative strategy, positioning and 'inner identity'
+ 1 full visual identity proposal (with alternate options where applicable, plus 2 revisions)
+ The visual system — logo and icon suite, colour palette, typography kit, plus visual direction for social media, campaign or bricks and mortar space (project dependent)
+ Digital assets and templates x 3
+ Bullet-proof brand guidelines for ongoing use
+ Website build (custom Squarespace or Shopify builds)
+ Short-term creative direction/design (for campaigns, collections, content or brand events)
+ Content creation (digital graphics, mixed media, photo, or lo-fi video)
+ Additional graphic design (see Service 3.0)
Pre-project prep: Enquire, book a 15-minute discovery call, and then we'll lock the project in if it feels right.
Step 01 - The Deep Dive
Research, strategy, positioning.
First, you fill out a brand Q+A and then we dive deep in our 1:1 workshop. This is the part where you share your goals, dreams and the nitty-gritty details of the business you're building. Jorja takes this information and turns it into research. Positioning, audience, tone, your inner identity — the stuff that the visual identity will communicate — and begins forming the foundations of a concept.
Step 02 - Storytelling and Concept Development
The best bit.
This is where ideas run wild, the desk gets messy and concepts are realised. It's moodboards, drawing, cutting, pasting and typing until a full brand concept is formed — and you don't need to lift a finger. At the end of Stage 02, Jorja will present a fully realised concept for your brand, and then you get to discuss it in detail before moving onto the refinement stages. You'll have 2 revisions included in case anything needs tweaking.
Step 03 - Designing Systems and Identity Refinement
With the concept confirmed, this is the stage where the identity is refined and assets are developed. You'll get another chance to revise the entire brand identity at the end of this stage, before Jorja packages it into final files and tangible assets.
This is also the stage where your website will be built if you've included it as an add-on.
Step 04 - Delivery, Launch and Support
Launch is close now. During this final step, your brand guidelines and assets are delivered. Jorja guides you through any final pre-launch strategy and setup. Here, you may add on additional short-term or retainer-based services — ongoing content creation, graphic design, or creative direction for events and campaigns. If it's time to say goodbye, email comms are open for any questions and support during the first month of launch.

CREATIVE STRATEGY, VISUAL EXPANSION

SERVICE 2.0
BRAND REALIGNMENT/EXPANSION

For established brand needing new life and creativity injected into its visual identity, without redesigning a new one.

A brand realignment or expansion is simple but effective, designed to strengthen creative strategy, clarify, or expand your brand's visual language using existing foundations and assets.

+ Brand Q+A and brand audit
+ 1:1 workshopping session
+ Strategy realignment
+ Conceptual recommendations and fresh visual moods
+ A guide to your expanded identity
+ 1–3 new digital templates/assets
Pre-project prep: Enquire, book a 15-minute discovery call, and then we'll lock the project in if it feels right.
Step 01
Just like a new brand build, the first step of a realignment or expansion starts the same way. You fill out a brand Q+A and then we dive deep in our 1:1 workshop. With Jorja, you identify what's lacking or not landing in your current brand world, and outline how you want to grow from here.
Step 02
Jorja gets to work on redefining your strategy, expanding your visual identity and realigning anything that doesn't quite work, packaging it into a comprehensive document. After the document is presented you have the chance for one full revision, in case anything needs further development or tweaking.
Step 03
After the revision, Jorja gets to work on designing the final guide to your expanded identity and builds 1–3 supporting assets/templates that align with the fresh strategy and feel.
Email comms are open for any questions and support for the following two weeks. Here, you may add on additional short-term or retainer-based services — ongoing content creation, graphic design, or creative direction for events and campaigns.

CREATIVE STRATEGY, VISUAL EXPANSION

SERVICE 3.0
VISUAL EXPANSION

For brands and businesses, or clients who have completed the above service journey, needing graphic design and/or creative content work that supports the visual expansion of their brand.

Short-term and longer-term retainers are available based on an hourly rate per desk hours* needed (min. hours required).

*Desk hours include design or production work, briefing, research and planning, email/in-person communications and design updates/revisions.
Popular retainers:
- Half day
- Full day
- The monthly assistant (set rate per month)

Ready to chat more?

GET IN TOUCH

"Working with Jorja on my rebrand was such a thoughtful and seamless experience. She brings a refined and considered creative perspective, with an exceptional eye for detail. The end result feels completely aligned — a brand that reflects who I am and communicates my story with clarity, connecting effortlessly with my ideal clients. I’m so grateful for her care, creativity, and dedication throughout the entire process."

—Bec Haycraft
"Working with Jorja has been so easy. She just gets Refine — the look, the feel, the little details that matter. Everything she’s created for our socials has felt so aligned with our brand, and it’s taken such a weight off my shoulders. So grateful to have her expand the brand visually and can’t wait to keep working together."

— Jacinta, Refine Skin
"I have been working with Jorja on rebranding my brand and business. Unlike other people I have worked with in the past, Jorj understood my vision and design aesthetic immediately and was then able to use her unique creative flare and insights to come back to me with almost perfect proposals and overall brand direction. Working together has been easy and seamless and I couldn’t be happier with the work she has produced."

— Emily Korn, Emme House